goddess of wealth woos them

उत्साहसंपन्नमदीर्घसूत्रं क्रियाविधिज्ञं व्यसनेष्वसक्तं।
शूरम् कृतज्ञं दृढसौहृदं च लक्ष्मीः स्वयं मार्गति वासहेतोः॥
विष्णुशर्मणः पञ्चतन्त्रात्
utsāhasaṁpannamadīrghasūtraṁ kriyāvidhijñaṁ vyasaneṣvasaktaṁ|
śūram kṛtajñaṁ dṛḍhasauhṛdaṁ ca lakṣmīḥ svayaṁ mārgati vāsahetoḥ||
viṣṇuśarmaṇaḥ pañcatantrāt

The goddess of Wealth, Lakshmi seeks out  perhaps  all by herself  and would choose  to have a permanent residence in the company of  people
 (1) who are motivated by  enthusiasm and sense of purpose, 
(2) who never dither and try to procrastinate,
(3) who are efficient and knowledgeable in their own professions,
(4) who are not subdued  by grief but persist on their own  path with determination,
(5) who are bold, 
(6)who are never ungrateful, 
and 
(6)  who value and nourish close and worthy  friendships.

The goddess of wealth is notorious for her fickleness..
So no one can afford to continue to be affluent for long if he is not very alert. 

And the author of panchatantram, the most celebrated Indian collection of allegoric tales, has his  clear-cut recipe for permanent affluence.
  But the conditions put forth  are rather stiff.

--